What kinds of brands do you work with?

I partner with wellness brands, natural food companies, holistic practitioners, lifestyle products, and DTC businesses. If your work makes people healthier, happier, or more connected — we’ll get along beautifully.

What services do you offer?

I’m a full-service creative director, copywriter, and web designer. My sweet spot is helping you find clarity and turn it into strategy, copy, visuals, and a website that feels aligned and alive. Services include brand strategy and voice development, copywriting and editorial refinement, web design (Squarespace, Shopify, and more), photography and creative direction, and ongoing consulting or fractional creative leadership.

How do I know what services I need?

Start with a Creative Connection Call. We’ll talk through your goals, your brand’s current stage, and whether you need copywriting, a full brand overhaul, or just a little website TLC. By the end, you’ll know exactly which path is right.

Do you do copywriting and design?

Yes…and that’s my magic trick. I merge copywriting, brand strategy, and web design so every word, pixel, and photo tells the same story. No patchwork, no Frankenbrand.

What’s your brand process like?

Every project begins with clarity — I listen, ask questions, and design custom prompts and playful exercises to spark insights. From there, those sparks turn into a brand manifesto, audience profiles, messaging frameworks, and visual direction. By the end, you don’t just have a website or logo, you have a brand that feels rooted, expressed, and easy to carry forward.

What kind of copywriting do you offer?

I offer brand messaging, website copy, product descriptions, email campaigns, and content strategy. My specialty is weaving your brand voice consistently across every channel.

Do you write product copy for natural food and wellness products?

Yes! I write product descriptions that highlight benefits while staying compliant and human. Whether it’s supplements, skincare, or gluten-free snacks, I create copy that sells without sounding robotic.

Why is professional copywriting important for my brand?

Words are your first handshake. Professional copywriting builds trust, increases conversions, and makes your brand memorable. Good design gets attention; good copy keeps it.

What’s included in your web design packages?

I handle site architecture, copywriting, visual design, and creative direction. I primarily work on Squarespace (Gold Circle Member) and Shopify — ideal for wellness brands, practitioners, and natural food DTC companies.

How long does it take to work with you?

Big projects like a full brand and website usually take 6–10 weeks. Smaller projects such as product copywriting or a brand sprint can be wrapped in 2–4 weeks. Rush projects are possible.

How much does it cost to hire you?

It depends on scope. Full brand and website projects start around $5,000, while smaller copywriting or strategy projects are tailored to fit. I always provide a clear proposal before starting — no surprise invoices.

Do you offer ongoing support?

Yes. Many clients keep me on retainer as their fractional Creative Director for ongoing copywriting, web updates, and creative consulting. It’s like having an in-house team, minus the payroll headache.

Do you only work in the wellness space?

Wellness and natural food brands are my sweet spot, but not my limit. If your brand is values-driven, creative, and ready to connect with people authentically, we’re likely a fit.

What’s your philosophy on branding?

Branding isn’t just logos or taglines — it’s how people feel when they encounter your business. I believe in alignment: leadership, culture, and every customer touchpoint reflecting the same story. When your brand feels true, everything flows.

Melanie Rose Prince

Creative Director · Copywriter · Brand Strategist · Designer 🌙

Guiding a Brand to Its Authentic Voice

Before I ever write a word, I listen.

My work begins with an intentional, deep-dive process where I guide clients through custom prompts and questions. This isn't just a brief; it's a conversation designed to evoke truth and inspire clarity. I'm here to uncover the essence of your vision, distill your core values, and pinpoint the singular voice that will resonate with your audience.

I take those truths—your beliefs, your mission, and the story of what you're building—and use them as the architectural foundation for every piece of messaging. This ensures that every headline, every product description, and every story we tell is not just well-written, but deeply authentic to the brand's core.

I build brands that speak from the heart and hit the mark.

With over 15 years of experience in creative direction, brand strategy, and copywriting, I specialize in crafting human-centered, high-impact experiences. My work lives where story meets systems and authenticity becomes a growth strategy. I help brands distill complex ideas into clear, emotionally resonant messaging that connects with their audience. My clients range from wellness pioneers and lifestyle disruptors to mission-driven beauty, music, and personal growth brands.

My zone of genius lives in the in-between, where I blend diverse experience to deliver integrated, conversion-conscious work.

💫 Copywriting + Editorial Refinement: From brand manifestos to site architecture, I write with a single, cohesive voice across all channels.

💫 Brand Strategy + Visionary Growth: I translate your core purpose into a clear, actionable roadmap.

💫 Art Direction + Story-Driven Photography: I understand the power of visual storytelling and how it works with copy to create a full brand experience.

💫 Intuitive Design + Content Architecture: My work ensures that the brand's message is not only well-written but also structured for seamless user experience.

My career path has been anything but linear. I’ve worked in billion-dollar boardrooms and led kitchen crews, which taught me how to manage high-stakes operations and bring a grounded, clear perspective to any creative project. My early years in finance and consulting taught me a disciplined approach, while my background as a creative and my experience with chronic illness gave me a unique lens of empathy and resilience. I only say yes when it feels right, so if you’re ready to build something aligned, I’d love to hear your vision.

A woman with short dark hair sitting on a wooden chair with a rounded back, posing with her chin resting on her hand and her legs crossed. She is wearing a patterned kimono-style robe over a dark top, burgundy skirt, and taupe open-toe high-heeled ankle boots. The setting includes a white fluffy rug, a potted snake plant, and warm-colored pillows, creating a cozy, stylish indoor environment.

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