FAQ
Got questions? Of course you do. Here’s where I spill the tea on how I work, from copywriting and brand strategy to websites, pricing, timelines, and everything in between.
✦ SERVICES & PROCESS ✦
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I partner with wellness brands, natural food companies, holistic practitioners, lifestyle products, and DTC businesses. If your work makes people healthier, happier, or more connected — we’ll get along beautifully.
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I’m a full-service creative director, copywriter, and web designer. My sweet spot is helping you find clarity and turn it into strategy, copy, visuals, and a website that feels aligned and alive. Services include:
Brand strategy & voice development
Copywriting & editorial refinement
Web design (Squarespace, Shopify, and more)
Photography & creative direction
Ongoing consulting or fractional creative leadership
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Start with a Creative Connection Call. We’ll talk through your goals, your brand’s current stage, and whether you need copywriting, a full brand overhaul, or just a little website TLC. By the end, you’ll know exactly which path is right.
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Yes…and that’s my magic trick. I merge copywriting, brand strategy, and web design so every word, pixel, and photo tells the same story. No patchwork, no Frankenbrand.
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I call it equal parts strategy and play. Every project begins with clarity and a deep-dive kick off meeting. I listen, ask questions, and design custom prompts and creative exercises that spark insights you didn’t even know were in you!! Sometimes that looks like word games, sometimes visual mapping, sometimes exercises that feel closer to art therapy than branding.
From there, those sparks turn into strategy:
A clear brand manifesto
Distilled audience profiles
Messaging frameworks
Visual direction that becomes moodboards, guidelines, and eventually design
By the end, you have a brand that feels like you…rooted in truth, creatively expressed, and easy to carry forward across every touchpoint.
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From brand manifestos to email campaigns to product descriptions, I write copy that is undeniably human and engaging. My specialty is weaving brand voice into everything…websites, social, packaging, newsletters, even that tricky About page.
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Yes! I craft product descriptions that highlight benefits while staying compliant and human. Whether it’s gluten-free snacks, skincare, or supplements, I write copy that sells without the sleaze.
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Because words are your first handshake. Clear, compelling copy builds trust, increases conversions, and makes your brand memorable. Good design gets attention; good copy keeps it.
✦ WEB DESIGN & TECHNICAL ✦
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Think of me as your creative contractor: I draw up the blueprint (site architecture), write the words, design the visuals, and deliver a site that feels like home. I mostly work on Squarespace (Gold Circle Member) and Shopify — perfect for wellness brands, practitioners, and natural food DTC companies.
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Big projects like a full brand + website usually take 6–10 weeks. Smaller things (like product copy or a mini strategy sprint) can be wrapped in 2–4 weeks. If you need something yesterday, let’s talk.
✦ PRICING & ONGOING SUPPORT ✦
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It depends on scope. Full brand + copy + website projects start around $5,000, while smaller copywriting or strategy projects are tailored to fit. I’ll always send a clear proposal before we begin. No mystery invoices here.
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Yes! Many clients keep me around as their fractional Creative Director for ongoing copywriting, web updates, or creative consulting. It’s like having an in-house team, minus the payroll headache.
✦ PHILOSOPHY & FIT ✦
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That’s my sweet spot, but not my limit. If your brand is values-driven, creative, and ready to connect with people in an authentic way, we’ll get along.
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Branding isn’t just visuals or taglines, it’s how people feel when they meet your business. I believe in alignment: leadership, culture, and customer touchpoints all reflecting the same story. When your brand feels true, everything flows.