What kinds of brands do you work with?

I partner with wellness brands, natural food companies, holistic practitioners, lifestyle products, and DTC businesses. If your work makes people healthier, happier, or more connected — we’ll get along beautifully.

What services do you offer?

I’m a full-service creative director, copywriter, and web designer. My sweet spot is helping you find clarity and turn it into strategy, copy, visuals, and a website that feels aligned and alive. Services include brand strategy and voice development, copywriting and editorial refinement, web design (Squarespace, Shopify, and more), photography and creative direction, and ongoing consulting or fractional creative leadership.

How do I know what services I need?

Start with a Creative Connection Call. We’ll talk through your goals, your brand’s current stage, and whether you need copywriting, a full brand overhaul, or just a little website TLC. By the end, you’ll know exactly which path is right.

Do you do copywriting and design?

Yes…and that’s my magic trick. I merge copywriting, brand strategy, and web design so every word, pixel, and photo tells the same story. No patchwork, no Frankenbrand.

What’s your brand process like?

Every project begins with clarity — I listen, ask questions, and design custom prompts and playful exercises to spark insights. From there, those sparks turn into a brand manifesto, audience profiles, messaging frameworks, and visual direction. By the end, you don’t just have a website or logo, you have a brand that feels rooted, expressed, and easy to carry forward.

What kind of copywriting do you offer?

I offer brand messaging, website copy, product descriptions, email campaigns, and content strategy. My specialty is weaving your brand voice consistently across every channel.

Do you write product copy for natural food and wellness products?

Yes! I write product descriptions that highlight benefits while staying compliant and human. Whether it’s supplements, skincare, or gluten-free snacks, I create copy that sells without sounding robotic.

Why is professional copywriting important for my brand?

Words are your first handshake. Professional copywriting builds trust, increases conversions, and makes your brand memorable. Good design gets attention; good copy keeps it.

What’s included in your web design packages?

I handle site architecture, copywriting, visual design, and creative direction. I primarily work on Squarespace (Gold Circle Member) and Shopify — ideal for wellness brands, practitioners, and natural food DTC companies.

How long does it take to work with you?

Big projects like a full brand and website usually take 6–10 weeks. Smaller projects such as product copywriting or a brand sprint can be wrapped in 2–4 weeks. Rush projects are possible.

How much does it cost to hire you?

It depends on scope. Full brand and website projects start around $5,000, while smaller copywriting or strategy projects are tailored to fit. I always provide a clear proposal before starting — no surprise invoices.

Do you offer ongoing support?

Yes. Many clients keep me on retainer as their fractional Creative Director for ongoing copywriting, web updates, and creative consulting. It’s like having an in-house team, minus the payroll headache.

Do you only work in the wellness space?

Wellness and natural food brands are my sweet spot, but not my limit. If your brand is values-driven, creative, and ready to connect with people authentically, we’re likely a fit.

What’s your philosophy on branding?

Branding isn’t just logos or taglines — it’s how people feel when they encounter your business. I believe in alignment: leadership, culture, and every customer touchpoint reflecting the same story. When your brand feels true, everything flows.

The image shows a person holding a glass container with fire coming out of it, in a room with a window and a colorful poster in the background. Overlaid text reads 'The Visibility Practice' and 'A Branding Lab for Integrative Practitioners.'

BRIDGE THE G A P BETWEEN YOUR
EXPERTISE AND YOUR PRESENCE

In the wellness world, we spend our lives holding space for others while our own visibility often gets postponed.

I invite you to a 4-hour strategy, connection and content immersion.

This curated gathering is designed to help you strengthen your digital footprint without contorting your message.

Register Here

THE EXPERIENCE

❋ The Creative Jam

Distill what sets your practice apart and receive clarity through signature branding games, messaging strategy, and peer masterminding.

❋ The Production Flow

Enjoy expert direction and walk away with a library of gorgeous, fresh photos and B-roll video for stories and reels that you’ll be excited to post.

❋ The Aesthetic

Arrive and exhale—we will have professional hair and makeup artists on-site to keep you camera-ready in Avena's stunning, light-filled wellness space.

❋ The Connection

Join a vetted cohort of naturopathic & medical doctors, acupuncturists, chiropractors and nutritionists for meaningful collaboration, curated snacks, tea service, and private post-event community access.

in partnership with

REGISTER

from $525.00

YOU RECEIVE

A Content Library: Professional custom brand imagery and B-roll video you are excited to use.
Clear Guidance: Messaging alignment that respects your clinical depth and your energetic "North Star."
A Vetted Cohort: Connection to a peer community that understands the nuance of soulful service.

Early bird price ends February 14th
Regular price is $650
Bring a friend or colleague for $525/each
Limited to 12 practitioners for an intimate, focused experience.

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Black and white photo of a woman taking a selfie with a camera, looking at the camera lens.

VALUE

The Lab: Brand Strategy & Peer Masterminding - 900

The Production: Fresh Brand Photos & B-Roll Library - 1100

The Glow-Up: On-site Professional Hair & Makeup Polishing - 100

The Perks: Tea Service, Snacks, Giveaways, Access to WhatsApp group

TOTAL VALUE $2200+

Reception desk with the sign 'AVENA NATURAL HEALTH' in a modern interior with wooden ceiling and metal pipes.

WHAT WE’LL BE DOING…

Landing

12:45pm

Grounding

Tea service, intention setting, and icebreaking.

1:00pm

Deep-dive branding games to sharpen your mission.

Creating

1:30pm

Professional photography, B-roll stations, and hair & makeup

Producing

2:15pm

Closing circle and "Visibility" pep talk, exclusive package opportunities.

Celebrating

4:15pm

Departing

5:00pm

Melanie Rose Prince
your FACILITATOR & PHOTOGRAPHER

Melanie is a brand strategist, natural light photographer, and creative director with 20+ years experience supporting wellness visionaries, creatives, and mission-driven practitioners.

She has served the San Diego area since 2013. Find her at melrosecreates.com and lightloverphoto.com

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AVENA NATURAL HEALTH

435 South Cedros Ave, Suite 304 Solana Beach, CA 92075

private parking is available

CLAIM YOUR SPACE

Register

"I couldn’t be happier. I would recommend Melanie to anyone looking to build a website, especially if you need someone who will be able to help you discover your brand. She understood exactly what I was looking for…even when I wasn’t completely sure myself. I love it!”

Dr. Nicol Giandomenico ND, MSAOM, LAc
“Working with Melanie is like working with a creative, an intuitive, and a style expert! She knows what you need before you do. Her vision and expansive view on how to brand and market yourself will set your business apart from the rest. Working with her from website building, re-branding, photo shoots, logo editing, Instagram advice and even printed items has been seamless and I highly recommend her! You will be so happy you chose Melanie for all of your branding needs.”

Dr. Jewel Hayes, L.Ac, DACM
"Melanie has a fresh, realistic style that is natural, beautiful and universally appealing. If you are considering hiring her, do not hesitate. She is a consummate professional and a very gifted photographer - you will be very very pleased! We hope to work with her again sometime in the future."

Shar B.

BRIDGE THE G A P BETWEEN YOUREXPERTISE AND YOUR PRESENCE