What kinds of brands do you work with?

I partner with wellness brands, natural food companies, holistic practitioners, lifestyle products, and DTC businesses. If your work makes people healthier, happier, or more connected — we’ll get along beautifully.

What services do you offer?

I’m a full-service creative director, copywriter, and web designer. My sweet spot is helping you find clarity and turn it into strategy, copy, visuals, and a website that feels aligned and alive. Services include brand strategy and voice development, copywriting and editorial refinement, web design (Squarespace, Shopify, and more), photography and creative direction, and ongoing consulting or fractional creative leadership.

How do I know what services I need?

Start with a Creative Connection Call. We’ll talk through your goals, your brand’s current stage, and whether you need copywriting, a full brand overhaul, or just a little website TLC. By the end, you’ll know exactly which path is right.

Do you do copywriting and design?

Yes…and that’s my magic trick. I merge copywriting, brand strategy, and web design so every word, pixel, and photo tells the same story. No patchwork, no Frankenbrand.

What’s your brand process like?

Every project begins with clarity — I listen, ask questions, and design custom prompts and playful exercises to spark insights. From there, those sparks turn into a brand manifesto, audience profiles, messaging frameworks, and visual direction. By the end, you don’t just have a website or logo, you have a brand that feels rooted, expressed, and easy to carry forward.

What kind of copywriting do you offer?

I offer brand messaging, website copy, product descriptions, email campaigns, and content strategy. My specialty is weaving your brand voice consistently across every channel.

Do you write product copy for natural food and wellness products?

Yes! I write product descriptions that highlight benefits while staying compliant and human. Whether it’s supplements, skincare, or gluten-free snacks, I create copy that sells without sounding robotic.

Why is professional copywriting important for my brand?

Words are your first handshake. Professional copywriting builds trust, increases conversions, and makes your brand memorable. Good design gets attention; good copy keeps it.

What’s included in your web design packages?

I handle site architecture, copywriting, visual design, and creative direction. I primarily work on Squarespace (Gold Circle Member) and Shopify — ideal for wellness brands, practitioners, and natural food DTC companies.

How long does it take to work with you?

Big projects like a full brand and website usually take 6–10 weeks. Smaller projects such as product copywriting or a brand sprint can be wrapped in 2–4 weeks. Rush projects are possible.

How much does it cost to hire you?

It depends on scope. Full brand and website projects start around $5,000, while smaller copywriting or strategy projects are tailored to fit. I always provide a clear proposal before starting — no surprise invoices.

Do you offer ongoing support?

Yes. Many clients keep me on retainer as their fractional Creative Director for ongoing copywriting, web updates, and creative consulting. It’s like having an in-house team, minus the payroll headache.

Do you only work in the wellness space?

Wellness and natural food brands are my sweet spot, but not my limit. If your brand is values-driven, creative, and ready to connect with people authentically, we’re likely a fit.

What’s your philosophy on branding?

Branding isn’t just logos or taglines — it’s how people feel when they encounter your business. I believe in alignment: leadership, culture, and every customer touchpoint reflecting the same story. When your brand feels true, everything flows.

EQUAL PARTS STRATEGY + PLAY.

Branding isn’t a checklist. It’s a process of discovery.

From clarity to creation, I guide wellness, natural product & practitioner brands through a 4-step framework that blends intuition, artistry, and strategy…so your brand feels aligned, alive, and unforgettable.

This framework I’ve developed feels more like a fun collaboration than homework. It’s clarifying and often surprising. It is intentionally designed to reveal the essence of your brand and turn it into strategy, words, and visuals you can use everywhere.

Start with a creative connection call

✷ SPARK

1: CLARITY SPARKS
We begin with discovery: conversations, custom prompts, and creative exercises to uncover the core of your story, values, and audience.
✷ PLAY

2: CREATIVE PLAY
Through games, mapping, and guided exploration, we unlock new language and imagery. It feels like art therapy for your business. Clients describe it as fun, freeing, flowy, and full of aha moments.
✷ SHAPE

3: STRATEGY & STORY
The insights take shape as a brand manifesto, audience profiles, and messaging frameworks. This is the North Star that guides copywriting, visuals, and decision-making.
✷ SHINE

4: DESIGN IN MOTION
Strategy becomes tangible: visual direction, moodboards, brand guidelines, websites, and copywriting. Every piece is aligned so your brand feels alive and easy to carry forward.

“Working with Melanie was beyond what I expected. As someone who is admittedly unfamiliar with any website design or content creation, Mel helped me with everything from branding to website content, design theme, and layout. Her guidance made the whole experience easy and fluid, giving me tasks to complete that she used to create content and imagery that I never would have been able to come up with myself. Our Zoom meetings were always thoughtful and insightful. I appreciate the element of spirituality that she brought into this work. I enjoyed the incorporation of card pulls, pinterest boards, and brainstorming together. I felt safe to express what I wanted to accomplish and I felt like she clearly understood my goal.”

— – Priscilla H.

WHAT YOU WALK AWAY WITH

Brand manifesto
Messaging + voice guidelines
Audience clarity
Visual direction + brand guidelines
Website that reflects your truth
Confidence in your story

Want to see how this looks in real life (brands like yours)? Check out these projects.

See Full Projects

EQUAL PARTS STRATEGY + PLAY.

Branding isn’t a checklist. It’s a process of discovery.

From clarity to creation, I guide wellness, natural product & practitioner brands through a 4-step framework that blends intuition, artistry, and strategy…so your brand feels aligned, alive, and unforgettable.

This framework I’ve developed feels more like a fun collaboration than homework. It’s clarifying and often surprising. It is intentionally designed to reveal the essence of your brand and turn it into strategy, words, and visuals you can use everywhere.

✷ SPARK

✷ PLAY

✷ SHAPE

✷ SHINE

WHAT YOU WALK AWAY WITH

Want to see how this looks in real life (brands like yours)? Check out these projects.