What kinds of brands do you work with?

I partner with wellness brands, natural food companies, holistic practitioners, lifestyle products, and DTC businesses. If your work makes people healthier, happier, or more connected — we’ll get along beautifully.

What services do you offer?

I’m a full-service creative director, copywriter, and web designer. My sweet spot is helping you find clarity and turn it into strategy, copy, visuals, and a website that feels aligned and alive. Services include brand strategy and voice development, copywriting and editorial refinement, web design (Squarespace, Shopify, and more), photography and creative direction, and ongoing consulting or fractional creative leadership.

How do I know what services I need?

Start with a Creative Connection Call. We’ll talk through your goals, your brand’s current stage, and whether you need copywriting, a full brand overhaul, or just a little website TLC. By the end, you’ll know exactly which path is right.

Do you do copywriting and design?

Yes…and that’s my magic trick. I merge copywriting, brand strategy, and web design so every word, pixel, and photo tells the same story. No patchwork, no Frankenbrand.

What’s your brand process like?

Every project begins with clarity — I listen, ask questions, and design custom prompts and playful exercises to spark insights. From there, those sparks turn into a brand manifesto, audience profiles, messaging frameworks, and visual direction. By the end, you don’t just have a website or logo, you have a brand that feels rooted, expressed, and easy to carry forward.

What kind of copywriting do you offer?

I offer brand messaging, website copy, product descriptions, email campaigns, and content strategy. My specialty is weaving your brand voice consistently across every channel.

Do you write product copy for natural food and wellness products?

Yes! I write product descriptions that highlight benefits while staying compliant and human. Whether it’s supplements, skincare, or gluten-free snacks, I create copy that sells without sounding robotic.

Why is professional copywriting important for my brand?

Words are your first handshake. Professional copywriting builds trust, increases conversions, and makes your brand memorable. Good design gets attention; good copy keeps it.

What’s included in your web design packages?

I handle site architecture, copywriting, visual design, and creative direction. I primarily work on Squarespace (Gold Circle Member) and Shopify — ideal for wellness brands, practitioners, and natural food DTC companies.

How long does it take to work with you?

Big projects like a full brand and website usually take 6–10 weeks. Smaller projects such as product copywriting or a brand sprint can be wrapped in 2–4 weeks. Rush projects are possible.

How much does it cost to hire you?

It depends on scope. Full brand and website projects start around $5,000, while smaller copywriting or strategy projects are tailored to fit. I always provide a clear proposal before starting — no surprise invoices.

Do you offer ongoing support?

Yes. Many clients keep me on retainer as their fractional Creative Director for ongoing copywriting, web updates, and creative consulting. It’s like having an in-house team, minus the payroll headache.

Do you only work in the wellness space?

Wellness and natural food brands are my sweet spot, but not my limit. If your brand is values-driven, creative, and ready to connect with people authentically, we’re likely a fit.

What’s your philosophy on branding?

Branding isn’t just logos or taglines — it’s how people feel when they encounter your business. I believe in alignment: leadership, culture, and every customer touchpoint reflecting the same story. When your brand feels true, everything flows.

90 Minutes to Clarity.
The Blueprint for what comes next.

You have the vision, but it’s fragmented. You’re stuck on the name, the "vibe," or the bridge between your soul and your business. The Dream Catalyst is a high-intensity strategy session designed to extract the DNA of your brand so you can stop guessing and start building.
Best of all, if you want to continue working together to bring your vision to life, this full session fee is credited toward your project!

The Dream Catalyst
Sessions

Within 48 hours, you receive:

The Brand DNA Brief: A 1-page executive summary of your brand’s mission and core identity.
The Unmistakable Signature: Identifying the singular "thumbprint" of your history and talent that makes your brand a category of one.
The Sensory North Star: A curated map of your brand’s specific frequency…defining the textures, tones, and "atmosphere" of your business.
The 90-Day Execution Roadmap: A tactical "Next Steps" list identifying exactly what to build, write, or launch first.
The "One-Hand" Audit: A clinical assessment of your current website and social presence with a "Fix List" for immediate alignment.

Full $500 Session fee can be applied as a credit toward any Full Brand Intensive booked within 30 days.

$500.00

"Melanie ever so beautifully translated years of visioning into the branding and website direction for our brand. It felt like she snatched the thoughts right from my brain."

— Kiera Blackwell., Interior Designer

Catalyze a Dream