Flexible Perspectives

Completed Creative Assignment:

Led the creative development of Flexible Perspectives, a mental health brand rooted in nuance and human connection. Delivered a fully custom digital presence—from brand strategy and visual identity to soulful copywriting and conversion-minded web design.

Scope included:
• Strategic business coaching
• Ground-up website design + development
• Full voice + message creation (site + blog)
• Logo, brand assets, and business card design
• Art direction across digital and print
• Editorial blog content to position thought leadership

Category: Mental Health Practitioner

URL: www.flexibleperspectives.com

“Melanie was collaborative and intentional throughout the entire process. She brought so much creative clarity to defining my brand and voice. Not only was she creatively superb during the exploration of my brand and voice but she was also exceptionally open to feedback and never took any of my adjustments personally. She also went beyond the website—offering thoughtful business-building ideas I had not even considered and seemed to effortlessly make these components materialize. Truly, she’s a one-stop shop.”

— Becca Roodhuyzen

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