Rooted Apothecary

Completed Creative Assignment:

I renewed Rooted Apothecary’s online presence with a fully integrated brand and e-commerce ecosystem that honors the integrity of plant medicine.

I conceptualized, art directed, set designed, and photographed the brand from the ground up, capturing its essence through imagery, intuitive UX, and strategic storytelling. Led creative direction across digital and visual platforms, built a seamless Shopify experience, and wrote conversion-driven copy for over 400 handcrafted SKUs.

Scope included:
• Brand strategy and design
• Shopify web design with a seamless customer journey
• Compelling, SEO-informed product copy for 400 offerings
• Editorial-style brand photography
• Art direction to unify visuals, values, and voice

Category: Natural Products Retailer
URL: www.rooted-apothecary.com