What kinds of brands do you work with?

I partner with wellness brands, natural food companies, holistic practitioners, lifestyle products, and DTC businesses. If your work makes people healthier, happier, or more connected — we’ll get along beautifully.

What services do you offer?

I’m a full-service creative director, copywriter, and web designer. My sweet spot is helping you find clarity and turn it into strategy, copy, visuals, and a website that feels aligned and alive. Services include brand strategy and voice development, copywriting and editorial refinement, web design (Squarespace, Shopify, and more), photography and creative direction, and ongoing consulting or fractional creative leadership.

How do I know what services I need?

Start with a Creative Connection Call. We’ll talk through your goals, your brand’s current stage, and whether you need copywriting, a full brand overhaul, or just a little website TLC. By the end, you’ll know exactly which path is right.

Do you do copywriting and design?

Yes…and that’s my magic trick. I merge copywriting, brand strategy, and web design so every word, pixel, and photo tells the same story. No patchwork, no Frankenbrand.

What’s your brand process like?

Every project begins with clarity — I listen, ask questions, and design custom prompts and playful exercises to spark insights. From there, those sparks turn into a brand manifesto, audience profiles, messaging frameworks, and visual direction. By the end, you don’t just have a website or logo, you have a brand that feels rooted, expressed, and easy to carry forward.

What kind of copywriting do you offer?

I offer brand messaging, website copy, product descriptions, email campaigns, and content strategy. My specialty is weaving your brand voice consistently across every channel.

Do you write product copy for natural food and wellness products?

Yes! I write product descriptions that highlight benefits while staying compliant and human. Whether it’s supplements, skincare, or gluten-free snacks, I create copy that sells without sounding robotic.

Why is professional copywriting important for my brand?

Words are your first handshake. Professional copywriting builds trust, increases conversions, and makes your brand memorable. Good design gets attention; good copy keeps it.

What’s included in your web design packages?

I handle site architecture, copywriting, visual design, and creative direction. I primarily work on Squarespace (Gold Circle Member) and Shopify — ideal for wellness brands, practitioners, and natural food DTC companies.

How long does it take to work with you?

Big projects like a full brand and website usually take 6–10 weeks. Smaller projects such as product copywriting or a brand sprint can be wrapped in 2–4 weeks. Rush projects are possible.

How much does it cost to hire you?

It depends on scope. Full brand and website projects start around $5,000, while smaller copywriting or strategy projects are tailored to fit. I always provide a clear proposal before starting — no surprise invoices.

Do you offer ongoing support?

Yes. Many clients keep me on retainer as their fractional Creative Director for ongoing copywriting, web updates, and creative consulting. It’s like having an in-house team, minus the payroll headache.

Do you only work in the wellness space?

Wellness and natural food brands are my sweet spot, but not my limit. If your brand is values-driven, creative, and ready to connect with people authentically, we’re likely a fit.

What’s your philosophy on branding?

Branding isn’t just logos or taglines — it’s how people feel when they encounter your business. I believe in alignment: leadership, culture, and every customer touchpoint reflecting the same story. When your brand feels true, everything flows.

Living Lucidly

Reimagining Sound Healing Through a Celestial, Ethereal Lens

The Result:
A Digital Sanctuary that Converts.

Solidified a unified, high-vibe brand identity across every digital and physical touchpoint.
Transformed traditional marketing into a 'keepable' art piece; a beautiful postcard designed for longevity, using a dynamic QR code to bridge the gap between physical art and evolving digital offerings.
Established a scalable digital framework for future retreat and workshop launches.
explore the full scope below project gallery

Case Study

The Challenge

The client, sound healer Dani Flores, needed to transition from a scattered digital presence to a premium, high-vibe brand that felt both deeply grounded and cosmically expansive. The goal was to create a visual and verbal identity that felt authentically "lucid"—clear, bright, and inviting—while positioning her as a leader in the Boulder wellness space.

The Solution

I led an end-to-end rebrand—serving as Creative Director, strategist, and photographer—to move the Living Lucidly brand away from generic wellness tropes. By anchoring 100% natural light editorial imagery within a mobile-first framework, we eschewed the expected in favor of a dawn-and-forest" palette that brings both fun and sophistication, creating a digital sanctuary that begins the moment a client lands on the page.

Project Scope & Deliverables

Brand Strategy: Conducted deep-dive coaching and guidance to refine the Living Lucidly mission and target aligned high-end private and retreat clients.
Visual Identity: Developed a cohesive kit including custom typography, a celestial-inspired color story, and sacred geometry assets.
Brand Photography: 100% natural light editorial sessions to capture the authentic glow of the practice.
Copywriting & Voice: Full-site messaging focusing on the intersection of science, wellness and practitioner personality.
Digital Presence: Ground-up website design and development, optimized for conversion and mobile booking.
Marketing Collateral: Design of high-end print flyers and postcards with art-first strategy.

Old website shown below for comparison.

Living Lucidly

The Result:A Digital Sanctuary that Converts.

Case Study

Project Scope & Deliverables

Flexible Perspectives

The Result:
A Digital Sanctuary that Converts.